Thirteen may not be a lucky number for most, but Toyota is hoping to hold on to that number in 2014. The Toyota Camry has been the best-selling car in the U.S. for the past twelve years, and Toyota is planning to hit year #13 with a drastic refresh of the midsize sedan.
As 2014 creeps upon us, the Camry is likely to run into some worthy competition. But, Group Vice President of Toyota, Bill Fay, isn’t convinced that increased production of the Ford Fusion and a redesign for the Hyundai Sonata are enough to beat the Camry in sales next year.
“There were some who wanted to write Camry off this year, and it didn’t happen,” Fay remarked recently at the Los Angeles Auto Show. “We’ll make some effort through the collective team to keep it No. 1 next year.”
Fay went on to say that Toyota will be ‘paying significant attention’ to the Camry next year, further hinting at a slick redesign, big-budget marketing campaigns, and incentive efforts to secure the Camry’s crown among U.S. buyers.
Here at Thousand Oaks Toyota, we are looking forward to tweaked technology features and an exterior facelift for the new Camry. Stay tuned as we reveal the new look for the 2014 Camry as soon as Toyota releases the details.
How would you improve the 2014 Toyota Camry?
As the line between car and computer becomes blurrier and as technology becomes more and more integrated and crucial to our everyday lives, distracted driving becomes more and more of a problem. However, with the debut of the driver awareness research vehicle (the DAR-V) at the Los Angeles Auto Show this year, Toyota is looking to cut down on distracted driving before one even turns the car on.
Toyota partnered with Microsoft Research on the DAR-V. Microsoft technology allows the DAR-V to put important information on the side window of the car, so you can look at traffic and weather updates, receive directions towards gas stations when you need to refuel, and even view your schedule for the day before you even get behind the wheel.
Chuck Gulash, Director of Toyota’s Collaborative Safety Research Center (CSRC), hopes that the DAR-V moves people towards viewing “the car and the driver as teammates, sharing the goal of saving lives.” He added that “the best teammates learn from each other. They watch, listen, and remember. They adapt. They communicate. And they assist as needed. In doing so, over time, a foundation of trust is built. Together, the teammates are building a common situational awareness of their driving environment.”
With the DAR-V, Toyota shows that it knows that distracted driving is a huge problem facing us today. While Gulash recognized that it might be impossible to eliminate distracted driving for good, he hopes the DAR-V starts us down that path. Here at Thousand Oaks Toyota, we urge you to check out the DAR-V and stay committed to driving distraction-free now and in the future.
Toyota is saying goodbye to the FJ Cruiser for good after this model year, but it isn’t going out without a bang. Toyota has creating the 2014 Trail Teams Ultimate Edition FJ Cruise to pay tribute to the vehicle that has displayed Toyota versatility throughout its run.
According to Toyota’s press release, “the 2014 Trail Teams Ultimate Edition is a commemorative final special edition of the FJ Cruiser. It is the toughest and most capable FJ ever and pays tribute to the iconic vehicle that will end its production run at the conclusion of the 2014 model year. With limited production, only 2,500 will be built.”
The limited production 2014 Trail Teams Ultimate Edition FJ Cruise will be available in a “Heritage Blue” paint that was developed exclusively for the last installment of the iconic SUV. The newly developed paint is reminiscent of the Land Cruise FJ40 of the 1960’s.
To learn more about the all-new and very last Toyota FJ Cruiser, the 2014 Trail Teams Ultimate Edition, visit us today at Thousand Oaks Toyota!
Get up and vote! We know Election Day is over, but there is still voting to be done. Toyota’s 100 Cars for Good program is underway and you can vote until Nov. 19.
The program offers support to non-profit organizations that could use a little help as they continue to work for the good of their communities and beyond.
Every day until Nov. 19, we can all go online to vote for our favorite charities.
Five winning organizations are picked each day; the top two are awarded with a new Toyota. They can choose from the Highlander, Prius, Sienna, Sienna Mobility or Tundra.
For One Simple Wish, a winning organization that supports at-risk youth and foster children, the Toyota Highlander will become the main mode of transportation to pick up donations.
The remaining three winners of the day will receive $1,000 grants to further their work.
“It’s a wonderful feeling to begin hearing from our winners about plans to expand their impact and reach with a new vehicle,” said Michael Rouse, Toyota’s vice president of diversity, philanthropy and community affairs. “Voting is still open, so find a cause that speaks to you and your community and vote!”
Here at Thousand Oaks Toyota, we couldn’t have said it better ourselves.
The Toyota Dream Build Challenge has spurred the creation of six customized Toyota vehicles that were all on display at the Specialty Equipment Market Association (SEMA) Show in Las Vegas last week, including a RAV4 for triathletes that comes equipped with a shower and a Tundra built for dirt bikers that has a built-in Xbox, but none turned heads quite like the CamRally Camry.
The exterior of the CamRally Camry is adorned with Toyota’s vintage racing colors of red, yellow and orange, but that’s just the tip of the iceberg. Racing seats, turbochargers, a roll cage, powerful brakes, racing windows and other modifications make this Camry a road-ready rally car.
“This Camry may look like a work of art, but we put some real muscle and functionality throughout the entire vehicle,” said NASCAR driver Parker Kligerman, in a press release.
“In rally racing, we’re not just protecting against a wall, but from trees too. Detroit Speed did an amazing job and after working with them I can see why they are the defending champs. With the help of their many partners, they were able to put all the bells and whistles on this car and they left just enough room in the trunk for us to bring the trophy from the Toyota Dream Build Challenge back to Kyle Busch Motorsports for the second straight year.”
To check out the 2013 Toyota Camry SE that made the CamRally Camry possible, visit us today at Thousand Oaks Toyota.
We thought we’d take some time to let you know about our current new vehicle specials we have before November comes! If you’re interested in a new 2014 Camry, Corolla, or Tundra, we recommend you hustle in if you’re ready to purchase (though no rush if you aren’t!).
Currently, the 2014 Camry can be had with 0% APR for 60 months and $500 Finance Cash, and includes ToyotaCare. Of course, if you’re interested in buying a new Camry, you’re already aware of all of the new features on the 2014 model, but in case you want to double check which trim fits your needs best, the above link will take you to our Camry model overview page.
As for the 2014 Corolla, completely redesigned for 2014, we are offering 1.9% APR for 60 months. Among other features, the new Corolla now comes with Entune Audio, new safety tech, and a more comfortable interior.
Finally, we’re offering 2.9% APR for 72 months for the 2014 Tundra. The 5.7L i-Force engine puts out 381 hp and 401 lb.-ft of torque, plenty capable of tackling your towing and hauling needs.
All three of these specials are running till the 4th, so if you’re ready to test your choice out, stop in at your convenience!
The 2014 Green Car of the Year award, presented this year at the 2013 LA Auto show by Green Car Journal, is impressive in that three of the nominees are gasoline-powered vehicles. One of those vehicles, the 2014 Corolla (in Eco trim), gets an insane 42 mpg from its 1.8L 4-cylinder engine.
The newest Corolla also adds looks to boot, and no matter what, is a winner in our eyes. So if you’re into amazing gas mileage and looking good while cruising, we think you should consider the fun 2014 Corolla, which Thousand Oaks Toyota would love for you to test out at your convenience.
Last year, Toyota rolled out pre-collision braking in the Lexus LS, and now they’ve improved it. In addition to pre-collision braking, the new Toyota pre-collision system will utilize both automatic braking and adaptive steering to avoid crashes. The image below show’s how the new Toyota safety technology works in real time.
Toyota is hopeful to roll out pre-collision braking technology to more models by 2015 and make it more of a standard safety feature, what do you think? It won’t be long before both technologies are on every new car…just imagine how much safer LA will be!
Hybrid vehicles are becoming more popular these days, and thankfully, because of that, newer technologies are being introduced slowly but surely. One such technology is the plug-in vehicle, and Toyota just so happens to make a rather wonderful one: the Prius Plug-In.
So what’s the big deal? Well, the new 2014 Prius Plug-In will be much cheaper, to the tune of under $30,000. Of course you might think that with a cheaper price comes less features, but not today. In fact, the newest Prius Plug-In will boast:
- An extra year of ToyotaCare (for a total of 3 years)
- Heated cloth seating
- Remote Climate
- Plus features found in the Prius Three
If you’re thinking you’d like a little more, there’s always the Prius Plug-In Advanced model with even more features, like SofTex seats and advanced Navigation, among others.
Thousand Oaks Toyota will certainly let you know when the 2014 Prius Plug-In model becomes available, but expect them around November.
None of us need to be explained the importance of brakes when it comes to vehicle safety (especially when you own a Toyota…), but it is still virtuous to inspect yours regularly. In light of that, we thought we’d cover some information on brake rotors, and how to check them.
Luckily, brake rotors are one part you can not only inspect visually, but acoustically as well. When your rotors are bad, you’ll hear it. The easiest recognizable sign of bad rotors is a high pitch screech from your brakes when stopping. This sound is made by an indicator, a small shim used to let you know it’s time for the rotors to go. Sometimes though, after a hard rain and similar water exposure, rust can form and cause a similar sound which usually goes away quickly.
And now for some visual signs of worn rotors. The most obvious sign to look for – and the easiest to see – is rust. We’re not talking surface rust from water exposure (like we mentioned above), we’re talking corrosive rust. This can occur when you go a long period without driving. Other signs include: warped rotors, grooves and cracks in the rotors, a lipped edge, and heat spots (resulting in vibration, which are caused by improperly bedded rotors). For most of these, all it takes is a close glance at the rotors and a swipe of your finger along its surface to check.
There are plenty of more in-depth articles on the web covering brake rotor inspection, and we suggest searching for a few once you’ve inspected your brakes and notice something curious. If you’re already sure your rotors need replacing (or if you aren’t sure as well), Thousand Oaks Toyota will be more than happy to service your Toyota for you, or provide you with genuine OEM Toyota parts if you’d rather change your brake rotors yourself.